{"id":18225,"date":"2018-05-22T23:19:36","date_gmt":"2018-05-22T17:49:36","guid":{"rendered":"http:\/\/functionalnutritionlab.com\/blog\/?p=862"},"modified":"2025-08-28T15:04:56","modified_gmt":"2025-08-28T15:04:56","slug":"there-are-clients-looking-for-you-right-now-this-is-what-they-look-like","status":"publish","type":"post","link":"https:\/\/www.fxnutrition.com\/blog\/there-are-clients-looking-for-you-right-now-this-is-what-they-look-like","title":{"rendered":"How to Find a Steady Stream of Clients as a Functional Nutrition Counselor"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the most common questions I get from newly trained Functional Nutrition Counselors is: \u201cHow can I create a steady stream of new clients?\u201d It\u2019s a great question. And a necessary one, because you cannot make enough of an impact (and make a good living!) if you don\u2019t have enough clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that there is a way to find a huge population of people who need your help. And it has nothing to do with becoming an internet personality on Instagram, Tiktok or Facebook. I promise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key lies in the answers to 2 questions:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who is already looking for a Functional Nutrition Counselor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do these people need that\u2019s different from 80% of the population? <\/span><i><span style=\"font-weight: 400;\">And how do you deliver it to them?<\/span><\/i><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">1. The clients who are looking for a Functional Nutrition Counselor.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let me start by stating something that might sound obvious: The people who aren\u2019t looking for your help are the people who\u2019ve already found a solution. This may sound ridiculously simplistic, but it\u2019s not. Bear with me.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a portion of the population (roughly 80%) that can look up their ailment on Google, find a remedy or a boxed solution, and presto, they feel better \u2014 <\/span><i><span style=\"font-weight: 400;\">or better \u201cenough\u201d<\/span><\/i><span style=\"font-weight: 400;\">. Those people might need someone to help them stick to their new diet, make meal plans, or connect them with like-minded people who are looking to get on the healthy train. You can undoubtedly do that work, but there\u2019s <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\"> you can do too. And it\u2019s when you step into that <\/span><i><span style=\"font-weight: 400;\">\u2018more\u2019<\/span><\/i><span style=\"font-weight: 400;\"> that you can make the impact and the living you\u2019re seeking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re keen on working with people who finally want to feel better, on helping people resolve the health challenges that Google cannot solve, and on changing the way we do healthcare by elevating the status of \u201cfood as medicine\u201d to take its rightful place as a valued aspect of clinical intervention, then chances are that the 80% that I\u2019m referring to aren\u2019t looking for you, the Functional Nutrition Counselor<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This is what I\u2019ve named the <\/span><a href=\"https:\/\/www.fxnutrition.com\/articles\/the-8020-rule-for-nutrition-practitioners\/\"><span style=\"font-weight: 400;\">80\/20 rule for practitioners<\/span><\/a><span style=\"font-weight: 400;\">. And trying to speak to that 80% with your passion, knowledge, and conviction can be frustrating. But wait\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are billions of people who <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> need your help! The people who are looking for you are the ones who cannot be served by Dr. Google, or Beachbody, or green smoothies and coconut oil alone. They need someone who knows how to look beyond the X for Y Paradigm and quick-fixes, and instead dig for <\/span><a href=\"https:\/\/www.fxnutrition.com\/articles\/root-cause-resolution-for-the-holistic-practitioner\/\"><span style=\"font-weight: 400;\">root causes<\/span><\/a><span style=\"font-weight: 400;\"> and sustainable solutions. That population is growing every day, and they need you. In fact, there aren\u2019t enough practitioners to serve the people who are (sometimes desperately) searching for relief. <\/span><i><span style=\"font-weight: 400;\">So thank you for your conviction and commitment!<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">2. The unique needs of your potential clients<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So w<\/span><span style=\"font-weight: 400;\">hat do these particular people need that\u2019s different from 80% of the population? The people who are looking to work with a Functional Nutrition Counselor need more clinical attention than most. They need more than coaching. More than accountability. More than supplements or dietary approaches. And more than lab tests alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They need an entirely new paradigm. And maybe, in order to serve this population, you do too. The paradigm most of the world operates in works for the 80% that don\u2019t need your help. But that paradigm doesn\u2019t work for those who need your specialized expertise. The people that need your help require the Functional Paradigm. A paradigm that looks for root causes instead of a diagnosis alone, and fosters a <\/span><a href=\"https:\/\/www.fxnutrition.com\/articles\/therapeutic-partnership\/\"><span style=\"font-weight: 400;\">therapeutic\u00a0 partnership<\/span><\/a><span style=\"font-weight: 400;\"> with both clients and fellow practitioners.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Embracing a functional paradigm<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a Functional Medicine Nutritionist and educator of thousands of Functional Nutrition Counselors, I\u2019ve dedicated my life to teaching practitioners the science and art of Functional Nutrition. Physiology is riveting, as is biochemistry, but the community of like-minded practitioners \u2014 doing the work to embrace and practice in a new paradigm that <\/span><i><span style=\"font-weight: 400;\">works <\/span><\/i><span style=\"font-weight: 400;\">\u2014 might be the greatest part of it all. Functional Nutrition Alliance has become the home for thousands of committed and purposeful practitioners. They come together in my signature training program \u2013 <\/span><a href=\"https:\/\/www.fxnutrition.com\/programs\/full-body-systems\/\"><span style=\"font-weight: 400;\">Full Body Systems<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 to learn what it takes to bring resolution to even the most complex cases, help clients out of suffering, and make their mark in healthcare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that steady stream of clients you need in order to make an impact and a living? Both come naturally out of the Functional Paradigm \u2014 it just works<\/span><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3>Related Blog Posts<\/h3>\n<p><a href=\"https:\/\/www.fxnutrition.com\/articles\/the-8020-rule-for-nutrition-practitioners\/\" target=\"_blank\" rel=\"noopener\">the 80\/20 rule for nutrition practitioners<\/a><br \/>\n<a href=\"https:\/\/www.fxnutrition.com\/articles\/fx-nutrition-tip-ditch-the-x-for-y-paradigm\/\" target=\"_blank\" rel=\"noopener\">Fx Nutrition Tip \u2013 ditch the X for Y paradigm<\/a><br \/>\n<a href=\"https:\/\/www.fxnutrition.com\/articles\/whats-functional-and-whats-not\/\" target=\"_blank\" rel=\"noopener\">What\u2019s Functional and what\u2019s not Part 1<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most common questions I get from newly trained Functional Nutrition Counselors is: \u201cHow can I create a steady stream of new clients?\u201d It\u2019s a great question. And a necessary one, because you cannot make enough of an impact (and make a good living!) if you don\u2019t have enough clients. The good news [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[150],"tags":[164,163],"class_list":["post-18225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","tag-frameworks","tag-systems"],"_yoast_wpseo_sitemap-include":null,"_yoast_wpseo_canonical":null,"_yoast_wpseo_redirect":null,"_yoast_wpseo_opengraph-description":null,"_yoast_wpseo_opengraph-title":null,"_yoast_wpseo_focuskeywords":"[]","_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_yoast_wpseo_title":"How to Find a Steady Stream of Clients as a Functional Nutrition Counselor","_yoast_wpseo_metadesc":"The market for Functional Nutrition Counselors is always growing. Learn how you can attract a steady stream of clients and find your place in the evolving landscape of healthcare.","_yoast_wpseo_focuskw":"functional nutrition counselor","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find a Steady Stream of Clients as a Functional Nutrition Counselor<\/title>\n<meta name=\"description\" content=\"The market for Functional Nutrition Counselors is always growing. 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